Due to our high quality products, strong R&D system,
nationwide sales network and effective marketing efforts, Jinong
and our other four brands are enjoying increasing exposure and
market share; some farmers will go to retail shops with an empty
package of our fertilizer and ask specifically for more of the
same product. Our branding strategy is to increase the brand
recognition of Jinong, our highest margin line of products while
retaining and enhancing the differentiated brands to capture
market share.
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